STREAMERFEEDS
Clients: Coca-Cola, McDonalds
Type: branded content, integrated digital, influencer
Reach: 1.3 million earned media value, 493,000 total views, 9,800 sweeps entries.
Gamers rely on clutch power-ups—so we made sure Coke and McDonald’s delivered one when it mattered most.
Partnering with Twitch, our streamers did a feed takeover and surprised their viewers with McDelivery brought right to their door with DoorDash, and an interactive challenge for the chance to win a real life loot box full of epic gaming prizes.
We created, illustrated, and brought to life our own McDonald’s mini games-within-the-game to keep the chat winning.