SPRITE SUMMER OF DROPS
★ 1x Clio Music | Silver – Use of Music in Advertising – Sprite Summer of DropsClient: Sprite Zero Sugar
Type: branded content, shopper/commerce, digital
Reach: 90% earned conversion,184k entries, 100+ earned media
Sprite and hip-hop go way back—always fresh, always flowing.
So in celebration of hip-hop’s 50th, we turned bottles of Sprite into a covetable capsule. These bottles became the only way to get your hands on the exclusive drop.
We tapped legends and new-gen icons alike, teaming up with day-one partners from Rolling Loud, to Glorilla, Lotto, Rakim, Nas, Complex, and that’s just a taste.
We can all agree that traditional sweeps needed a drop culture remix. So we gave it one, and got living pieces of hip-hop history in the hands of true fans.