THE BESTIE BOOTH
Two of the world’s biggest brands came together as besties.
To get Coke x Oreo’s limited edition flavor out to college students, we created a challenge designed for the generation that would rather snap, text, dm, or do anything other than pick up a phone call. That is, unless their bestie is calling.
We took this bestie phone booth to 16 college campuses across the U.S. to see who would answer the call.